Using Inpulse to engage people in your organisation

Purpose is key for organisations. Having a clear, and worthwhile purpose is frequently cited as the number one factor in attracting and retaining great people. That’s why more and more organisations are looking to be purpose-driven.

One of our clients, known for having a young, ‘millennial’ population, wanted to put greater focus on their purpose as an organisation. As part of this they devised a narrative that captured the spirit of the company and defined a clear path for their future.

To transform the narrative from another set of words to something real the client wanted to capture stories that illustrated what motivates their employees and how their work really matters to their customers and communities. Heartbeat was ideal to help people share these stories. Being quick, easy and enjoyable to use, it encouraged people to submit stories which they may otherwise have not done for fear of having to send in long bits of prose.

Alongside this, the client also needed to understand engagement and identify trends across the whole of the organisation. Heartbeat helped them do this and its segmentation feature allowed results to be broken down by area of the business, age, length of service, location and career level.

What did Heartbeat tell us and how did it help?

  • Employees were highly motivated by helping and supporting others to succeed and develop (customers & colleagues) – this needed to feature prominently in the purpose
  • Many of the stories highlighted that employees enjoyed working collaboratively, particularly when everyone pulled together to deliver in times of high pressure (such as in peak periods, unfortunate circumstances, and new projects) – sharing such stories help create a real sense of team and unity
  • Transparency across the workplace was highly valued – employees felt proud to work in such a transparent and open culture where leaders are open and the organisation does not shy away from talking about social and ethical issues – Heartbeat reinforced this as many loved being able to see the results as soon as they submitted their comments.
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